Colonial Honda is proud to be a part of Carter Myers Automotive, a fourth generation family-owned business serving Virginians since 1924. We got our first Honda franchise in 1974 and have now become the premier new and pre-owned automotive group in Central Virginia with stores in Staunton, Charlottesville and Richmond. Our dealership family now has 12 locations with more than 2500 quality new & used vehicles in stock.
Carter Myers Automotive (CMA) originated in 1902 as Stockdell-Myers Hardware Store, located in downtown Petersburg, Virginia. The hardware store was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. by H. Carter Myers. His son, H. Carter Myers, Jr., eventually joined the business and with the help of his aunt, Elizabeth Myers, kept it going throughout the Great Depression and World War II.
H. Carter Myers III, grandson of the founder, joined the company after graduating from the University of Virginia's McIntire School of Commerce in 1965. He was elected President in 1974. In 1979, Mr. Myers and the CMA Board decided to become one of the only dealer groups in the country to offer ESOP, an Employee Stock Ownership Plan. Every full time associate still has the opportunity to own part of the company.
Now CMA's Executive Chairman, Carter III has been very active in the automotive industry. He served as Virginia Automotive Dealers Association (VADA) President in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002. In 2011, H. Carter Myers III received the prestigious honor of being named Time Magazine's Virginia Dealer of the Year. In 2016 he received a Lifetime Achievement Award from the American International Automobile Dealers Association.
The fourth generation of the Myers family, Liza Myers Borches, is currently President & CEO of Carter Myers Automotive. She graduated from the University of Virginia McIntire School of Commerce in 1997 and worked with American Honda for almost seven years before joining the family business. In 2009 she became the first 4th generation dealer to be on the VADA Board. Also in 2009, Liza received a Salute to Dealers Award for her contributions to the Central Virginia community. In 2011 Liza was presented with The Athena Award, an international honor awarded to women who excel in business and philanthropy. In 2013, Liza was named one of the auto industry's "40 Under 40 Up and Coming Retailers". In 2015, Virginia Governor Terry McAuliffe appointed Liza to the Virginia Motor Vehicle Dealer Board.
After 90 years in the automotive industry, our commitment to respect, service, integrity and value has never been stronger. Our 450 employee-owners strive for complete customer satisfaction. If you have any suggestions for how we can better serve our communities, please contact Colonial Honda's General Manager, Tim Cogrove at firstname.lastname@example.org.